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These deals are called "joint ventures" and they
were a highly effective way of doing business that quickly made the
few people who understood them extremely rich. And the good news is
you can use the exact same tactic to pay yourself a bundle of money
today just as easily and logically as they did back then.
Here’s how:
Simply find a business already selling a product
that would be eagerly bought by another (non-competing) business’s
customers, and then “join” them together and take a slice of the
profit on the resulting sales.
For example, let’s say there's an auto mechanic
and an auto detailer in your town. And let’s say the auto mechanic
has a large list of loyal customers who trust him and go to him on a
regular basis, even if it’s just to get their oil changed.
All you do is make a deal with the auto detailer
and auto mechanic, where the mechanic sends his customers a flier or
short letter telling everyone about how wonderful the auto detailer
is, how his prices are fair and all the reasons why they should take
their cars to him to get detailed.
And then, for each customer the mechanic sends to
the detailer, you split the money three ways, with you getting a
slice of the profits in exchange for “setting up the deal”.
This way everyone wins: The mechanic makes money
without lifting a finger, the detailer gets dozens of new customers
he wouldn’t normally have gotten -- many of which will continue to
spend their money getting their cars detailed with him in the future
-- and you get paid just for bringing the deal together.
And that's all there is to it. This is a nice,
simple and clean way of doing business that's been going on
for thousands of years. It's ironic how, with high-speed technology
and communication, more people aren't doing it today.
Ben Settle is an expert copywriter and direct
marketer. If you liked this article then check out Ben's website at
http://bensettle.com --
where you'll find over 500 pages of advertising ideas, strategies
and tactics just like this one -- as well as rare swipe file ads and
hot marketing information not easily found anywhere else. |