You’re selling your home as a FSBO (for sale by
owner) and you get annoyed when real estate brokers call you,
right? That’s a reasonable response when you’re doing all the work
to market your property to save thousands of dollars in broker
commissions. However, when a “buyer broker” calls, you might want
to listen.
Why Listen
To understand why I say that, we need to
understand the functions of “listing brokers” and “buyer brokers.”
Real estate brokers can and do serve both functions, though some
specialize.
Some brokers who call you are interested in
listing your home. They want to market your home for you. The
amount of commission charged for this service varies, but where I
live, most brokers list homes for a commission of 6 percent of the
sales price. When the home sells, if another brokerage firm has
brought the buyer to the deal, the listing broker pays the selling
broker half or 3 percent.
When you’re successfully operating as a FSBO,
you’re getting folks to come and look at your house, or condo, or
whatever, and you don’t need a listing agent. However, what if
you’ve been doing this for a while and none of the lookers has
been converted to a buyer? What then?