When I meet with sellers about listing their
home often times I hear the strategy of setting the initial asking
price high and then coming down in price if it does not sell. This
is really not a good idea in a traditional real estate market.
Over the last few years sellers in Sarasota,
Florida were successful using this strategy of listing their
property with a high sales. They were successful because Sarasota
like other parts of the country was in an extreme sellers market.
Our prices were continually going above the most recent sales
price. Now that the market has cooled off a little bit it is
necessary to change strategies when deciding on an asking price.
If you start out with too high of a sales
price, then decide to drop it later your house has lost that
initial flurry of activity that new listings typically get. This
strategy could hurt your chances of selling your home quickly.
I think home sellers want to try this strategy
hoping to find an uneducated buyer. Our real estate markets have
become very efficient. Real estate information is easy to get and
it travels quickly. About 3 out of 4 buyers start their home
search on the internet. Today's buyers are more savvy and are more
educated.