We've all heard the old adage that restaurants
don't sell steak, they sell the sizzle. That same adage can be
true for selling houses. Here's what I mean.
Let's say you have a house on the market that
just doesn't seem to be garnering any offers. The first thing
you'll be tempted to do will be to drop the price, but before you
do that, consider adding something interesting to the home
instead. The results can put thousands of dollars into your pocket
at closing!
For instance, your home is priced at $280,000,
but it's not moving. Rather than dropping the price to $260,000,
think about adding a nice deck to the back--something that will
really make buyers say "wow" when they see it. A very nice deck
can cost as little as $2,500, but its impact might be enough to
prompt a buyer, who can see the happiness his family will have as
they barbeque on that deck on warm summer nights, to put in a
full-price offer on your home. In other words, instead of losing
$20,000 on a price reduction, you've sold your home by "dropping"
the price by $2,500 through the addition of the deck.
You can get a similar impact by adding things
such as white picket fences to compliment a well-landscaped front
yard, or crown molding and wainscoting, coupled with fresh paint,
in the important rooms of your home.
Home
Sellers: Don't Drop Your Price, Increase the Sizzle!