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1) The law would shut them down for making such
wild, and false, advertising claims. (Note: That is exactly what the
FTC is starting to do to many websites!)
2) The store owners would run off the majority of
their potential customers with their carnival, take the money and
run, style of hawking their inferior goods or the same goods you
will find on hundreds of other sites.
Occassionally I get an email from one of my
readers asking me for advice on one of the many "categories" of
Internet marketing. The bottom line of every question I get is how
to be "SUCCESSFUL" in working from home and marketing on the
Internet.
The thing that intriques me most is that these
people who write to me never want to spend any money or invest any
of their time to be successful. All they want is some magical
formula that will give them instant "riches". They are hardly ever
willing to spend one thin dime or invest any of their time at all.
People don't seem to think they need to educate
themselves about every facet of online marketing. All they want is
for someone to hand them the answers on a silver platter. No work or
investment in time or money to learn how to market - another words
they aren't willing to do anything.
The kicker is that people are actually convinced
that you can do NOTHING to become rich except throw up an
inept website. Then within a few weeks they'll make a fortune and
retire to Tahiti!
I would like to share with you the typical email
that I get where a reader is asking for help. I'll get a request for
some information on the tricks to being a success with an online
business.
The first thing I usually do is to ask the person
some questions. The questions I ask are always the same. They are:
- Exactly what are you promoting?
- Is it an Affiliate program(s) or is it your own program, book,
etc. and if its an Affilaite program are you promoting more than
one?
- How long have you been trying Internet marketing?
- What is your website url?
- What is your Alexa site ranking?
- Who is your webhost provider?
- How are you advertising (Traffic exchanges, classified ads, FFA
sites, ezine ads, PPC)?
- What tools do you use to learn from (special membership sites,
ebooks, ezines you read on a regular basis, on-line study courses,
information sites, etc.)?
- How many hours a day are you devoting to your marketing efforts?
- Why did you get into Internet Marketing in the first place?
- Exactly what are your specific 1 month, 3 month, 1 year goals and
5 year goals. What would you like to get out of your efforts?
- Is this a hobby, a passion or a pure profit motive?
Rarely is anyone able, or willing, to answer more
than two or three of these questions. If you've read my past
articles you know how strongly I believe in setting aside some time
every day to learn and grow your knowledge and your skill sets.
I usually reply back with some of the things the
person needs to do to grow their business. Then more likely than not
I get some terse reply of why I'm not giving them some secret
formula. Or a personal attack on me because I choose NOT to brag
about how much money I may have made in my own Internet marketing
efforts.
My answer to that is a simple one. I would rather
leave this world with many friends and colleagues that know, and
trust me, than to put an few thousand in the bank by being a
dishonest cheat and bilking people of their hard earned money.
On all of my websites you will find my full
contact information - including my actual address and telephone
number. If you look at a 1,000 sites you'll be lucky to find this
same information on more than a couple of dozen other websites. Why?
People think they can throw up a website with a
sales page, sell you something, collect the money and run. No
bother, no REAL guarantee, no responsibility - nothing. If that is
what you think then you too are in the category of:
Invest Nothing - Get Nothing
I often get the feeling that those who write me
don't want to listen OR learn - they just want some magical quick
fix! Being a successful netprenuer is not a given...You MUST EARN
your success.
As I said in an earlier article "What is more
important - Time or Money" it WILL take some of each. You can spend
more money and take a little less time - OR visa-versa. However,
your best results will be if you spend the time AND some money!
When I started my own Internet marketing I set a
budget of how much money, and time, I was going to use for all of my
marketing efforts. It was a very small budget, and it still is, but
it was what I knew I could afford. I have actually spent most of my
marketing budget learning the ends and outs of Internet marketing
and very little on actual paid advertising.
You have heard me say this before I ALWAYS have
been and will continue to always be a student. I am taking a small
amount of my earnings each month and adding to my training,
knowledge and promotional efforts.
One of the most important things I have learned
is that NOT ONE of the six figure earners ever got where they are by
taking shortcuts. They have all invested lots of time and/or money
into their efforts, albeit some more than others. The point is this:
NO Effort = NO Results
BUT
MASSIVE Effort = MASSIVE Results!
If all you want is a free ride, the lazy way out,
money for nothing and kicks for free - then all you'll get is
NOTHING! You only get back what you put into your business.
Invest Nothing = Get Nothing!
Michael Domeck is a trainer and a mentor working
with students from all walks of life. As a Mentor he has become very
astute with many different Niches as he has helped his students. As
a trainer he has worked with 100's of students helping them to
acheive their dreams. Visit his websites at:
http://www.the-best-lighthouses.com
http://www.homefurnishingsforless.com |
Invest
Nothing - Get Nothing!