Unless the market is red-hot, every real estate
sales negotiation involves give-and-take, with the buyer and the
seller offering input into the process. But whether you're the
seller or the buyer, there is one phrase that can put thousands of
dollars in your pocket, or at the very least will make sure that
you always get something back for every concession you make.
That phrase is, "If do that for you, what
will you do for me in return?"
It's that simple, but it's a powerful tool in
getting more during the negotiation process. It doesn't just work
in real estate negotiation, by the way. It will work in any
situation that requires a negotiated contract between two parties.
But our focus here is on real estate transactions.
For instance, if you're selling a home and the
buyers ask for help with the closing costs, you ask, "If I do that
for you, what will you do for me in return?"
Saying that phrase will immediately put the
buyers in the position of having to think of something they can do
to reciprocate your concession. They may offer to try to close the
loan faster, offer a higher price for the property, or something
along those lines, but there are an infinite number of
possibilities.
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Sellers: Magic Negotiating Phrase Can Make You Thousands