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They’d get into the agent’s car and go from house
to house until the buyer found something he wanted to buy. Then
they’d work up a contract offer together. Sometimes this process
could be completed in one day (especially if the buyer already had a
lender letter in hand). Sometimes it took several days’ sessions.
Real Estate Sales – The New Way
Today most homebuyers do their own computer
searches. They may have favorite sites like realtor.com or homes.com,
or they may do a generic search engine search to find a site. Some
do search engine searches specific to the area where they want to
buy, such as “San Diego + California + homes for sale.” Results tend
to turn up both sites with Realtors’ listings and sites with FSBO
homes.
Today’s buyers tend to call an agent about
Realtor listings (often making an appointment to meet at the home)
and call owners about FSBO listings. Many buyers are confident
enough to look at both. Less experienced buyers may do their own
searches and then ask an agent to show them the Realtor listings
which interest them. Then, if they feel comfortable with the agent,
ask if the agent can show them the FSBO homes as well. Most will.
Especially if the buyer is willing to sign a "Buyer Broker”
agreement.
Exceptions
There are now (and perhaps always will be) people
who prefer to work with an agent in the old way. People who are very
busy earning a good living are an example of one group which is apt
to want someone else to do “pick and shovel work” for them. Older
people who have lived in their homes a long time and want something
they can handle with less work are also apt to appreciate full, old
fashioned real estate service from agents. Still, larger and larger
numbers of people are doing their own initial searches. These
searches tend to turn up FSBOs as well as Realtors’ listings. In
fact more and more people are actually doing searches specifically
designed to seek out FSBO listings.
The New Tilt
I think you can see why this movement toward
buyers’ doing their own initial searches on the Internet works in
favor of FSBO sellers. The propensity for some buyers to include
“FSBO” in their search criteria tilts things even further in favor
of owners who are selling their own properties. These seemingly
simple changes have completely restructured the way the residential
real estate market works. If you’re a FSBO, you can smile all the
way to the bank.
Raynor James is with
http://www.fsboamerica.org/ - FSBO
homes for sale by owner. Visit our "sell my home" page at
http://www.fsboamerica.org/seller.cfm
to sell your own home yourself with a free 1 month listing. |